Californication: Civilianaire Opens On Houston Street Tomorrow

IMG_9201Nicole Guzzardi

Yet another retail chain is set to open its doors tomorrow morning on Houston Street.

Civilianaire, a clothing store with multiple locations in and around Los Angeles, will open its very first New York outpost in the former La Cocina Deli space.

“We love the neighborhood,” said retail director Erik Schnakenberg, in town to assist in the opening of the store at 53-55 Houston Street, on the corner of Mott Street. The brand, launched by the founders of Lucky Brand Jeans, opened its first store in 2011 and specializes in “American-made Japanese selvage denim, military pants, woven shirting and a range of classic utilitarian work-wear staples with a focus on quality and simplicity,” according to its Website. Prices range from $46 to $235.

Mr. Schnakenberg expected the store to have a soft opening tomorrow morning, with something more formal in a few weeks. Store hours will be Monday through Saturday, 10 a.m. to 8 p.m., and Sunday, 11 a.m. to 7 p.m.

Civilianaire isn’t the only retailer to take over a deli space in the “Nolita/Bowery” area, as it’s called on the brand’s Website. The former Steve’s on the Bowery was dismantled in November. Betty Paige opened nearby that same month and Patagonia, Anthropologie, and Intermix are expected to follow.