Head-Turner: Bettie Page Shows Up On Bowery

Photos: Nicole Guzzardi

The Bowery is getting burlesqued! Bettie Page, a boutique selling outfits inspired by the 1950s pin-up, opened Monday, right across from where Bowery Poetry Club is getting a racy makeover.

The shop at 303 Bowery is Russian fashion designer Tatyana Khomyakova’s eleventh nationwide (the original opened in Las Vegas in 2007) and her first in New York City, where it’s expected to be a flagship.

Sure, the store’s opening precedes those of Patagonia Surf, Anthropologie and Intermix, but don’t get too worried about chains taking over the Bowery. “Even though it’s corporate now, they still keep it very mom and pop,” assured Sharone Grant, an assistant manager. “We don’t want it to be stuffy.”

The clothes are meant to be unstuffy as well: Ms. Khomyakova’s designs are made with a stretchy material, so they can be worn casually by women of all sizes. “You can wear the same look [as in the 1950s] but have it actually fit and feel great about yourself,” said Ms. Grant.

Take a gander at the dresses (which sell for $28 to $160 online) and separates ($18 to $175) via our slideshow.