Patagonia Bound for CBGB Space

Farewell, leather jackets, hello nano puff hoody. The Commercial Observer reports that Patagonia is moving into the two-floor space at 313 Bowery that was once part of CBGB. The outdoor apparel brand reportedly signed a lease in excess of 10 years for the space that was formerly occupied by the Morrison Hotel gallery and Riff. Racked notes that Patagonia is likely the first tenant post-CBGB that “isn’t self-consciously cashing in on the club’s legacy.” John Varvatos will remain next-door at 315 Bowery. Come to think of it, Patagonia’s outdoor gear isn’t that radical a departure from CBGB. Heck, the club’s name is slapped across punked-out cycling jerseys.