Juicy News: Organic Avenue Headed For Third Ave

Organic AvenueJoanna Marshall

The density of juice bars in the East Village is starting to reach critical mass. An outpost of Organic Avenue, a chain with several locations around town, is setting up shop at 30 Third Avenue, which was vacated by STA Travel last summer.

The juice joint — opening in about a month, according to a representative — isn’t the only chain coming to the avenue: it’s next to a new UPS Store and across the street from a Subway sandwich shop opening soon at 31 Third Avenue.

It’s also three blocks from Liquiteria, six blocks from Daily Juice, two blocks from the Juice Press that opened at 201 East 10th Street a couple of months ago (not to mention their two other locations), and within spitting distance of countless corner stores that sell freshly pressed juice.

Maybe this is a good thing? It’s nice to have a healthy lunch option in lieu of another slice from Joe’s Pizza. Then again, Joe’s is now delivering