Back Forty is going to the beach, and the surf and sand is coming to the East Village, as well.

John Sullivan, a composer and sound designer for the Temporary Distortion theater company, is trying his hand at projection bombing, under the name John Sully. On Aug. 16, 19, 25, and 26, from about 9 p.m. to midnight, he’ll project sand and waves onto the sidewalk outside of the iconic wall at Ideal Glass.

Mr. Sullivan captured the beach footage (that’s a still of it in the flyer) while vacationing on an island off of Vancouver. “I shot the scene and I came home and was like, ‘Wow this is vivid. It’s so good. I wonder if I can do it on the street.'” And that he will, with a sound installation to match. And unlike the swimming pool in Union Square, you can jump right in – by walking atop the virtual beach on Second Street, between Bowery and Second Avenue. “Your shadow adds to it,” said Mr. Sullivan.

Between this and the forthcoming Patagonia Surf store, the East Village just gets beachier by the day.