The Day | Kickstarter Heads to Greenpoint

Avenue A and HoustonMattron Chico’s mural at the former Nice Guy Eddie’s.

Good morning, East Village.

Add Kickstarter to the long list of businesses in the neighborhood that have packed up and moved to Brooklyn. The New York Post reports that the fundraising site is spending $7.5 million to buy and renovate a landmarked former pencil factory in Brooklyn. That means Kickstarter will soon bid farewell to its current location at 155 Rivington Street. A few other local businesses that decided to open outposts in Willyburg: Mama’s (it was short-lived), Cafe Mogador, Norman’s Sound & Vision and Vanessa’s Dumpling House.

DNAInfo takes a look at Ruff Club, the new dog social club coming to 34 Avenue A. The space will have free wi-fi, and its owners hope that it will turn into a gathering place for dog-lovers, as well as their dogs. “We really want people to come in and meet other people,” said Simon Frost, one of the owners. “The only other place is the dog park, which isn’t that friendly when it is 10 degrees out.”

Bowery Boogie notes that cars traveling southbound on Essex Street can no longer make a left turn onto Delancey Street. The traffic pattern tweak is part of a wave of safety improvements that were expedited following the death of 12-year-old Dashane Santana, who was crossing Delancey Street earlier this year.

Of course the Associated Press couldn’t resist the backyard timeshare, which it describes as “a backyard with an ironic smirk on its face.” (Someone should tell the reporter it’s in the Lower East Side, not the East Village).

Racked has a roundup of events at Sephora in Union Square tomorrow. The store will unveil a remodeled look.

The Villager checks in with the Museum of Reclaimed Urban Space as staff and volunteers put together its mosaic sign.