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Ariel Palitz, Owner of Sutra, Hints at New Venture

ariel palitz and DMCCyn Darling Ariel Palitz with Darryl McDaniels from Run DMC.

The owner of the neighborhood’s hip-hop haven is looking to expand her brand and open a new business that goes beyond the club scene.

Ariel Palitz, the owner of Sutra Lounge on First Avenue, put her club on the market last week — only a few days before she celebrates its seventh anniversary.

While insisting that her business was making as much money as ever, Ms. Palitz admitted to The Local that she has been mulling over a new endeavor in the East Village.

“It’s a unique idea. It will have food, alcohol, there will be unexpected services — it’s going to be an unexpected twist on what I think the future of nightlife is,” she said, without going into further details. Read more…