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Richie Rich Tours the New Lucky Cheng’s

Last month, the club-kid turned designer Richie Rich told The Local that he would be opening a studio on the fourth floor above the new location of Lucky Cheng’s, which will be departing the East Village in May.

Recently, Mr. Rich gave The Local a tour of his new digs near Times Square at 240 West 52nd Street. He and Lucky Cheng’s owner Hayne Suthon have visions of a Warhol-esque fashion factory where new merchandise for the drag destination will be cranked out on the regular. The pair are planning cosmetics, clothes, and of course, fake eyelashes bearing the Lucky Cheng’s brand.
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New Location of Lucky Cheng’s Revealed, and Richie Rich Will Set Up Shop There [Updated]

chengs.jpogDaniel Maurer Lucky Cheng’s at 24 First Avenue.

The end of the East Village’s biggest drag destination is just around the corner.

Lucky Cheng’s will move to 240 West 52nd Street in May or June, and owner Hayne Suthon says that club-kid turned designer Richie Rich, formerly of Heatherette, will sell a new fashion line in the space.

“He wants to put his new designs for clothing on the upper floor,” said Ms. Suthon of her new collaborator. “It’s kind of a wild venue, and he’s a wild guy.” Read more…