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The Brief, Mysterious Life of a Phantom Burger Joint

IMG_0461Suzanne Rozdeba A burger from Aaron’s Grill.

Katz’s isn’t the only restaurant that recently started delivering via Seamless: in recent months, Aaron’s Grill began using the online ordering service to deliver organic Bison burgers, salmon burgers, and fried pickles.

Never heard of it, right?

And yet its Seamless listing said it was located right in the East Village, at 92 Third Avenue.

But go to that address, between East 12th and 13th Streets, and you won’t find Aaron’s Grill: you’ll find Blue 9 Burger, the chowhound favorite known for its classic fast-food-style burgers (and certainly not for fancier fare like the wood-fired turkey burgers at Aaron’s Grill).

We got to wondering: did Blue 9 create Aaron’s just so it could top Seamless’s alphabetical list of delivery joints?
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