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“HOME DESIGN” - The Local East Village Blog - NYTimes.com


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“HOME DESIGN”

Designer Chic at Target Prices


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John Derian for Target Insect Appetizer Plates Chic or bargain? A new line makes it tough to tell.

Home goods designer John Derian has been a well-established presence in the East Village for more than a decade. His two, side-by-side eponymous stores on East Second Street carry luxury home goods, artisanal furniture, and antiques – all with a hefty price tag. But now the king of downtown decoupage is bringing his lust-worthy dishware and signature prints to the masses with a wallet-friendly line at Target.

Back in 2008, Mr. Derian designed a well-received capsule collection for the mega-store and this month Target rolled out a second affordable installment of his wares. John Derian store manager Amy Lipkin said that the mass-market collaborations are “a great way to be introduced to an entirely new customer base.”
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