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Entrez, an Italian-French Spot Born of Market Research, Opens Tomorrow

Joann Pan

“I believe our food is the best in this neighborhood because I know that quality best,” said Aidin Zekirovski of the Italian-French dishes he’ll serve at Entrez Bar & Grill when it opens in the former Pomodoro Pizzeria space tomorrow.

It’s a bold claim, but the restaurateur – who recently moved here from Copenhagen, Denmark, where he owns an Italian restaurant, Sdessanos – said he and his business partners conducted three months of market research before deciding to settle in the East Village.

Mr. Zekirovski’s online questionnaires and on-the-street interviews with neighborhood residents revealed that East Villagers were looking for “healthy and affordable” dishes in a casual setting. “We found out people who live in the neighborhood, most of which are students, they require and want something like this,” he said. “Somewhere they can hang out and socialize.” Read more…

At Croissanteria, Homemade Baguettes and Salmon From the Family Smokehouse

croissanteriaDana Varinsky David Simon at Croissanteria.

Hot on the heels of Bikinis, the neighborhood is getting another European-style cafe. Croissanteria, which doubles as a bakery, will debut on Avenue A in two or three weeks.

You can guess what’s on the menu: a variety of croissants with flavors like cinnamon raisin and chocolate, assorted mini croissants, and croissant sandwiches like ham with melted Gruyere. Owner and chef David Simon also plans to offer homemade baguettes and a custom coffee blend created by Brooklyn Roasting Company.

Mr. Simon, 30, grew up in a food-making family. His parents, originally from Belgium, started Catskill Artisan Smokehouse in Wallkill, New York. Until early summer he worked for them as a distributor, selling their products to high-end stores and restaurants like Russ and Daughters, Dean and DeLuca, and Veselka. Read more…