At Croissanteria, Homemade Baguettes and Salmon From the Family Smokehouse

croissanteriaDana Varinsky David Simon at Croissanteria.

Hot on the heels of Bikinis, the neighborhood is getting another European-style cafe. Croissanteria, which doubles as a bakery, will debut on Avenue A in two or three weeks.

You can guess what’s on the menu: a variety of croissants with flavors like cinnamon raisin and chocolate, assorted mini croissants, and croissant sandwiches like ham with melted Gruyere. Owner and chef David Simon also plans to offer homemade baguettes and a custom coffee blend created by Brooklyn Roasting Company.

Mr. Simon, 30, grew up in a food-making family. His parents, originally from Belgium, started Catskill Artisan Smokehouse in Wallkill, New York. Until early summer he worked for them as a distributor, selling their products to high-end stores and restaurants like Russ and Daughters, Dean and DeLuca, and Veselka.

But for several years, Mr. Simon has wanted to open a cafe. “I love coffee and the croissanteria concept was something I came across in Europe,” he said. Now he’ll be using his family’s smoked salmon in sandwiches.

Croissanteria will be open from 7 a.m. to midnight, though staying open late was not Mr. Simon’s original plan. “As I’ve been building this, I’ve noticed if you walk by Starbucks at 11 p.m., it can be pretty hopping, so I figured there’s definitely a need for something like that,” he said. “There’s no place late-night if you want to go somewhere that’s not a bar and just talk to people.”

Mr. Simon will start baking and tasting in his new kitchen next week, before the café opens. “Everything will be super high end — the best coffee, the best ingredients,” he said. “I felt like this neighborhood needed something like that.”

He also wants to create a place where customers can bring books or computers and spend a few hours at a time. “I want to create a loungey, chill-out atmosphere where people can come and be comfortable,” he said. The WiFi is already set up.

This post has been revised to reflect the following correction.

Correction: Sept. 21, 2012 

The original version of this post misidentified the smokehouse Mr. Simon worked for. It is Catskill Artisan Smokehouse, not Smokehouse of the Catskills.