The Williamsburg pizzeria that expanded to the East Village in 2009 only to close its Brooklyn location last year is coming back to Williamsburg. According to The Times, Motorino will open at 139 Broadway, near Bedford Avenue, in January.
It’s not the first case of borough bouncing we’ve seen in recent days: last week DNAinfo reported that East Village taqueria Dos Toros plans to open in Williamsburg, and today an owner of Lobster Joint, a Greenpoint seafood shack, tells The Local that it will open its outpost at 201 East Houston Street in November or December.
Bobby Levitt said that on Monday, Community Board 3’s liquor licensing committee voted to support a liquor license at the location near Ludlow Street. The satellite will replicate the menu and look of the original, and Mr. Levitt expects it to attract a similar demographic: “We get hipsters and families with kids – all ages,” he said.
So why are restaurants that open in the East Village-Lower East Side increasingly eager to expand into the Williamsburg-Greenpoint-Bushwick area, and vice versa? Mathieu Palombino, the owner of Motorino, told The Local, “Williamsburg is to Brooklyn what the East Village is to Manhattan. What works there will work here. It’s a natural expansion from one direction or the other.” (Of course, it doesn’t always work out, hence yesterday’s story about Mama’s.)
In case you’ve lost track, here’s The Local’s rundown of restaurants with locations on either side of the bridge. Read more…
Add Max Brennan to the long list of East Village business owners who have opened outposts in Williamsburg. Gothamist reports that Mr. Brennan, an owner of Lit Lounge, will open a new “swinging 60s-type jazz club” called The Flat on the other side of the East River later this month. Mr. Brennan, whose fellow Lit-owners celebrated the bar’s 10-year anniversary last week, will join familiar East Village eateries like Max, Crif Dogs, Mama’s and Cafe Mogador that have followed the L train east.
Alain Levitt isn’t the only East Villager praising Café Mogador’s Moroccan eggs today. Playwright Adam Rapp, who lives on East 10th Street and is a big fan of the Juice Press that recently came to his block, tells Grub Street everything he’s eaten over the past six days, and the eggs are his “favorite breakfast.” Mr. Rapp’s latest, “Animals and Plants,” just opened at the Gershwin Hotel.
Leigh LedareThanks for the help, Mr. Levitt.He may have started out in Los Angeles, but musician Alain Levitt, one half of NYC synth-pop duo Bubbles, has called the East Village home for a solid decade. “The neighborhood has changed quite a bit,” he muses via e-mail in between recording sessions. “There’s good coffee now, some nice restaurants and lots and lots of college kids.” Having recently wrapped a “mini East Coast tour” with Gang Gang Dance, he’ll likely see more of those college kids when he hits the road again. For the moment, however, he found time to tell us about his favorite local hangs.
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