Courtesy Ajay NaiduAjay Naidu.

To some, he’ll always be Samir, one of the disgruntled heroes of “Office Space,” or more recently, Vikram from HBO’s “Bored to Death.”

They know him by his real name, however, in the East Village, the neighborhood that actor/writer/director Ajay Naidu has called home for over 16 years. Back in the day, he was a self-described “club kid,” and though he still frequents the neighborhood’s live music venues, he’s just as likely to be found on set these days as he is on the scene. Naidu has several notable projects in the pipeline, including Sacha Baron Cohen’s upcoming “The Dictator” (about which he’s been sworn to secrecy) and his own directorial debut, “Ashes”, a 10-year labor of love that has been touring the festival circuit (catch it next month at the New York International Latino Film Festival).

Naidu took a timeout to share some of his favorite places with his fellow Villagers.

Best Location for People-Watching

“My fire escape on Saint Mark’s. It has the perfect angle because it’s just above the crowd and you can watch everyone and hear everything.”

Best Live Music Venue

“That’s a really tough one because I go out a lot to music. The best place to go hear music right now is Santos Party House and has been for a while.”
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Chelsia Rose Marcius An image of a store shelf at the Houston Village Farm on the corner of First Avenue and Fourth Street featuring the banned version of the caffeinated alcoholic beverage Four Loko.

Along the left-side wall of a bodega on Avenue B stands a row of glass door refrigerators, stocked with an assortment of alcoholic beverages from bottles of Budweiser to cans of Coors Light.

Three shelves down in the first fridge, there’s also another beer-like brew — Four Loko, the caffeinated alcoholic beverage that created a buzz before it was banned last year in several states, including New York.

The manager of this minimart — who spoke only on the condition of anonymity for fear of losing his job — said he knows it’s “illegal” to sell this version of the drink, an alcohol and caffeine combo that was manufactured by Phusion Projects last year before the company reformulated the product to eliminate caffeine. Yet more than seven months after the December 2010 ban took effect, several East Village establishments continue to sell the old Four Loko, a top selling brand name that brings some small businesses big bucks.

The Local visited 39 East Village establishments along Broadway, Third Avenue, Second Avenue, First Avenue, Avenue A, Avenue B, Avenue C and Avenue D. Of these, 26 sold the new, non-caffeinated Four Loko.

However, five stores — Le Basket, 683 Broadway; Houston Village Farm, 61 First Avenue; 1st Ave Village Farm & Grocery, 113 First Avenue; Village Magazine, Cigar & Gourmet Food, 102 Second Avenue; and 21 Produce Corp., 21 Avenue B. — were still selling the banned product, as of Thursday.
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Adrian Fussell

Good morning, East Village.

Rats. Lots of rats. The playground in Tompkins Square Park has turned into a haven for these unwanted critters, The Villager reports. In response to this growing problem, a new group, the Tompkins Square Park & Playgrounds Parents’ Association, made up of 175 neighbors recently banded together to confront this issue. As did the red-tailed hawk, as seen in photos posted earlier this week by EV Grieve.

In less threatening news — depending on your outlook — the World Naked Bike Ride takes off this weekend. The Local’s Laura E. Lee previewed the ride, which aims to bring attention the vulnerabilities and dangers associated with cycling in the city.

The ride is Sunday, when temperatures are expected to drop into the 80’s. Today and Saturday, however, the peak of the heat wave hits with temperatures in excess of 100 degrees. As we have been reporting the last two days, the National Weather Service has issued an excessive heat warning, and cooling stations will be open today and Saturday. Find a cooling station here or by calling 311.

With the heat wave upon us, Con Ed is warning of potential scattered power outages, Gothamist reports. The power company recommends reducing energy consumption as much as possible, such as turning off air conditioners when away from home.

Jim Kiernan

Jim Kiernan Images of last year’s ride.

Among some hardcore cyclists, wearing a helmet is considered a little square. For this Sunday’s nude bike ride, wearing anything at all might seem a bit prudish.

Like modern-day Lady Godivas, local bikers will strip down and pedal around town as part of New York City’s third annual World Naked Bike Ride.

“It really is about environmental consciousness, first and foremost,” said Paul Nocera, one of the ride’s organizers.

Biking in the buff promotes cycling as a safe and fun mode of transportation while offering a visual demonstration of the vulnerability of cyclists, both in terms of bike safety and larger environmental concerns, he said.

The event began in 2004 with two nude cycling groups protesting dependence on oil but the message has evolved to include support of the struggles in the Arab World, solidarity with the people of Japan and protest against vehicular dominance, police harassment and nuclear energy, according to the group’s Facebook page.

But photographs from previous events show the ride isn’t all serious political action. Participants are encouraged to ride as “bare as you dare” and to decorate themselves with brightly colored body paint.

Only one person was ticketed last year for blocking traffic and no one received citations for nudity, Mr. Nocera said.

Participants will meet in the East River Park at Delancey Street at 4 p.m. when the full route will be disclosed. The ride concludes with an afterparty at Time’s Up, an environmental organization in Brooklyn.
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Vivienne Gucwa

I walk into B&H Dairy and squeeze myself along the narrow aisle between the tables lining the wall and the stools lining the counter. The small deli restaurant is loud with people, the radio and the clattering of plates and bowls.

As usual, Raffi, the cook and maître d’ of sorts, an immigrant from Pueblo, Mexico, has a few things going at once on the grill: an omelet, a grilled cheese sandwich and some breakfast potatoes. While it cooks, he covers the food with a large aluminum foil container, which he then covers with a plate—he has a system in place. Up and down the counter are couples and friends laughing or in eye-locked huddles.

“You!” Raffi puts his hands out in a simulated hug. He wears a black Yankees cap turned to the back.

“Hey!”

“Where you been?”

“Oh, you know, around. I don’t come to this neighborhood that much anymore. I’m so glad you are here. I came in not too long ago and a guy was here I’d never seen before so I thought maybe you quit.” I throw my backpack under the counter on the tiny dirty ledge, and take out my notebook and pencil.

“Naw, I didn’t quit. That was my boss.”
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Adrian Fussell

Good morning, East Village.

Prepare for another hot one today, as an excessive heat warning and air quality alert are in effect today for the entire city. Cooling centers will be open through Saturday, and you can find one here or by calling 311.

In other neighborhood news, a truck used by the firefighters of Ladder Company 3 on 9/11 returned to the former site of the World Trade Center. Twelve firefighters from the company lost their lives when the North Tower collapsed. In a ceremony Wednesday, firefighters were honored as their truck was lowered into the 9/11 Memorial and Museum where it will remain permanently.

Back in the East Village, the lot at 417 East 12th Street is about to get a major facelift. EV Grieve is reporting that Montreal-based architect Karl Fischer, designer of multiple luxury towers along the Bowery, is designing a six-story, 11-unit residence.

In other building news, it’s moving day on 11-17 Second Avenue. Today, the final two tenants of the “Mars Bar” building will officially leave when John Vaccaro and Joe’s Locksmith close the doors behind them for one last time.

And tonight, “Star Trek” will be playing in Tompkins Square Park as part of the Epix free movie series. The Local is told that Gilbert Gottfried will be on hand to introduce the show.

Library of CongressThe draft riots of 1863 from a contemporary publication.

The City of New York has known the influence of many powerful men, one of whom was a man of the cloth named Archbishop John Hughes. He had, since his arrival in 1838, aligned himself with the unassimilated Irish immigrants in lower Manhattan. This Ulster-born prelate rallied them in the face of abject discrimination, (such as “No Irish Need Apply,”) yet played on their fears whenever he could. Hughes was highly ambitious, and gladly courted controversy in the press. His letters to the editor were always signed with a cross, which with a flick of his pen looked a whole lot more like a knife. And because of his fearful countenance and violent temper, reporters began to call him “Dagger” John Hughes.

That Hughes himself was a deeply bigoted fellow would not be a difficult point to prove. He regularly published his racist diatribes, and exhorted his disdain for abolitionists in numerous sermons. He whipped up his largely Irish congregation with dire warnings of freed black slaves traveling north to steal their jobs, and they heeded his every word.

By 1861, even Abraham Lincoln was terrified of Hughes, and courted his favor at the outbreak of war. He dearly wanted the “Fighting Irish” on the side of the Union, and Dagger John was flattered that Lincoln would call on him with hat in hand. He therefore wrapped himself in the flag and bid his parishioners to do the same.
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Susan Keyloun

What is it? The name that’s missing from the East Village?

Think. It’s a name you would expect to hear, but don’t. A name you would expect to encounter in cafes and bars, on street corners and buses, in parks and in shops, in the lobbies of movie theaters and the changing rooms of gyms, on subway platforms and in supermarket lines, and wherever else East Villagers congregate.

The name, still so visible on the Web and audible on TV and radio, has vanished from the neighborhood. Yet it is (surely) the most famous name in the world. It begins with an “o,” and it ends with an “a”: OBAMA! Once it was on everyone’s tongue. Now, it seems, tongues would rather utter any name but that one. The name has been replaced by silence, by the absence of a name. It is a void people no longer know what to do with except to circle around it cautiously while naming other names — Palin, Beck, Murdoch, Cantor, Tea Partiers — as if warding off an evil spell.

There are other people besides Obama you rarely hear discussed these days. For instance, Clinton, Geithner, Bernanke, Biden, Pelosi. The names of those who hold the highest offices in the land are spoken aloud almost as rarely as those of Party officials in a Communist dictatorship. It’s as if merely whispering their names were a crime. It isn’t, of course, but somehow it feels inappropriate.
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Khristopher J. Brooks The intersection where the robbery occurred.

It was her second night in New York City and Rebecca Burns — still jetlagged by the long plane ride from her native Australia — was walking along 11th Street after midnight with a friend, Emma Marquard.

Suddenly a man approached wearing a black bandanna with skeleton designs on it and produced a handgun. “And he says ‘Don’t scream. Give me your bag’ and Bec goes ‘Are you serious?'” Ms. Marquard recalled recently. “You know, we’re from Australia and people there just don’t have guns, so when I saw it, I thought it was fake.”

But within moments, the pair came to a horrible realization: they were being robbed at gunpoint.

The incident underscores a recent uptick in crime in the neighborhood, which has seen robberies in the Ninth Police Precinct increase by about 10 percent when compared to the same time last year.

The police declined to discuss the figures, or the robbery on 11th Street, which occurred July 6. But those who study crime trends note that the typical spikes in crime that occur during the summer months might be exacerbated by the recent run of especially balmy weather.

“Summer months are indeed more dangerous in terms of street crimes as more people hang out till late hours and among the ones who hang out for legitimate reasons are also predators of various sorts and kinds,” said Professor Maria Haberfeld, who studies public law enforcement at John Jay College of Criminal Justice. “It is a documented fact in criminal justice research that weather does influence crime rate.”
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Michael Lefkovits

Good morning, East Village.

Yesterday was hot, but today and the rest of the week will be hotter. Cooling stations are open in the East Village today, as the heat index is expected to exceed 95 degrees. The National Weather Service has issued an excessive heat watch, and temperatures as high as 100 degrees are expected by Friday. You can find a local cooling center here or by calling 311.

One fun way to ride out the heat wave is with a cup of flavored, shaved ice, also known as a piragua. Jeremiah’s Vanishing New York offers an Alphabet City tour of where to get a piragua, which gets its name from the Spanish words for pyramid, pirámide, and water, agua.

As one fast food spot moves out, a new one moves in to the neighborhood. EV Grieve reports that the new Subway on Avenue B is open for business, while the Nathan’s-Pizza Hut-Arthur Treacher’s combo, according to a Grieve reader tip, is being transformed into a casual Italian restaurant from the folks behind the uptown restaurant Destino.

And in case you missed it, The Local’s Ian Duncan reports on Google Offers, a new deal site that started in the East Village last week.

Julie Turley, Shawn Hoke, Kenan Christiansen and Lindsay Wengler, members of The Local East Village Flickr Group, share their images of a murals outside Mars Bar in recent years.

Shawn Hoke

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Ian Duncan Crif Dogs was the second downtown business to try Google Offers, a new daily deal site

Last week tech giant Google rolled out its daily deal service in New York, launching with two East Village businesses: Pommes Frites and Crif Dogs.

Twitter user @jamiedurante summed up the pairing neatly: “LOL @ yesterday and today’s google offers. It’s like they KNOW us!! #eastvillage #eats #options #fat”

Despite the less-than-healthy picks, Google’s entry into this fast-growing business could be significant as it can bring search, e-mail and its new social network Google+ to bear on consumers. It had been trialing its Google Offers service in Portland, Ore., expanding the test run last week to New York and the San Francisco Bay area.

Like some other neighborhood business owners, Brian Shebairo, owner of Crif Dogs, said he had been unconvinced by other deal sites. “I kind of turned my nose up at these deals,” he said. “The reason I did it with them is because they’re Google.”

Mr. Shebairo explained that he thinks Google has the size to make the daily deal idea successful. He added that the company created a marketing campaign for the hot dog restaurant and gave his staff Android cell phones to scan offer barcodes.

The site works along the same model as Groupon and Living Social. Users sign up to receive a daily e-mail offering a coupon for discounted goods or services. When the coupons are purchased Google sends money to the business up front and customers use them to pay in the store. Last Thursday, 1,035 coupons for Crif Dogs were sold through the site. On Wednesday, the launch, 1,198 were sold for Pommes Frites.

Ian Duncan A Google Offers tag at Crif Dogs.

Google takes a cut of each offer it sells. For example, the $5 Crif Dogs offer was good for $10 of food at the store. Google keeps half, with the rest going to the restaurant.

At Pommes Frites, staff members were tight-lipped about the offer. Manager Ivan Roque said he could not discuss the terms of the deal and owner Omer Shorshi did not respond to e-mail messages requesting comment.

Phillip Kalantzis Cope Mars Bar closed its doors Monday.

It happened a little before 4 p.m. The patrons were let out, the door was shut. And with the resignation of a whimper in place of the much anticipated bang, Mars Bar closed, forever.

On any other afternoon, the iconic bar — a symbol of a time gone by for a neighborhood experiencing an era of commercial development — would be sprinkled with regulars yakking away about the day’s gossip with a sympathetic young bartender.

Debates over the distinction, if any, between bands like Foreigner and Journey would be overheard as music from John Fogerty to Wesley Willis bounced off the bar’s graffiti-laden walls. Glasses of whiskey and discount red wine would be filled to the top, and the beer was always served ice cold.

But by late Monday afternoon, Mars Bar had finally served its last drink.

Raymond Bell, 60, a longtime regular with a taste for red wine, described being on the scene Monday afternoon when the New York City Department of Health and Mental Hygiene closed the bar down — only a few weeks before the building’s demolition to make way for a new 12-story condo.

“I didn’t even get to finish my last drink,” he said. While other customers lingered outside, Mr. Bell said he “just walked away.”
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Roey Ahram, Clark Carr, Rachel Citron, Phillip Kalantzis-Cope, Joshua Davis, Dave DiRoma, Vivienne Gucwa, Shawn Hoke, Meghan Keneally, Scott Lynch, Clint McMahon, Michael Natale, Michah Saperstein and Lindsay Wengler — all members of The Local East Village Flickr Group — share their images of Mars Bar through the years.

Created with Admarket’s flickrSLiDR.

If you’d like a chance to see your best shots appear on The Local, join The Local East Village Flickr Group.

Joshua Davis

Good morning, East Village.

The neighborhood is still abuzz at the sudden closure of Mars Bar late Monday evening. EV Grieve broke the story just before 4:30 p.m, followed by confirmations from the Department of Health about the closure. The Local has a report on last night’s vigil with reactions from the neighborhood. Check back later for a closer look inside Mars Bar though the eyes of some regulars, as well as a presentation of photos of the bar throughout the years.

In news not involving Mars Bar, The Local’s Meghan Keneally reports that Banjo Jim’s is one step closer to to being sold to a new ownership group led by Robert Ceraso. The State Liquor Authority Committee of Community Board 3 endorsed the transfer of the liquor license Monday night, the last bit of work left before the sale.

If the deep fried Kool-Aid wasn’t enough for you, EV Grieve points out that Jane’s Sweet Buns, a bakery selling pastries “inspired by cocktails,” opens today at 2 p.m. They are located on St. Marks Place in the former home of the De La Vega Museum.

The Daily News reported that an East Village street merchant, who sells hand-made gothic clothing and accessories, was beaten on the subway on his way home early Monday morning. The assault happened on the 4 train and, though racial slurs were exchanged, police have not labeled this a hate crime. WPIX has a video interview with the victim.

Finally, The Local would like to congratulate Asghar Ghahraman, a.k.a. Ray Alvarez of Ray’s Candy Store on Avenue A, for becoming a U.S. citizen, as reported in the Villager. This egg-cream’s for you, Ray.

Joshua Davis Former patrons of Mars Bar customers gathered outside the now-closed bar Monday night for an impromptu candlelight vigil.

Occasional customers and regulars at Mars Bar were shocked Monday night to learn that the Department of Health ordered the bar to close. City health inspectors found several sanitation violations and slapped a yellow “Closed” sticker on the bar’s front door Monday afternoon. Many East Villagers believe that Monday was the last time they’ll ever see Mars Bar open to the public.

Julie Turley, East Village resident since 1995 and a librarian at Borough of Manhattan Community College, said she loved the art on the walls at Mars Bar.

“I didn’t realize it was closing so soon. I don’t even drink really, but I always said if the Mars Bar closed, I would have to leave New York because it would be sort of the last slice of cake for that area — that represented this city’s grungy past. I never felt like I belonged there, but I’m still sad to see it go.”
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Meghan Keneally The transfer was approved for Banjo Jim’s.

The State Liquor Authority Committee of Community Board 3 Monday night endorsed the transfer of the liquor license at Banjo Jim’s, the popular bluegrass bar on Avenue C.

The transfer of the bar’s liquor license was said to be the only issue left to be resolved before the bar was sold to an ownership group led by Robert Ceraso. The next step is for the Community Board to pass along its recommendation to the State Liquor Authority.

The new license allows for acoustic guitar accompanied by microphone amplification and DJs up to two times per week. The hours will remain the same as they are at Banjo Jim’s currently — 5 p.m. to 4 a.m. throughout the week, and then from noon until 4 a.m. on the weekends. Few other details were finalized at Monday’s meeting, except that the signage will change — perhaps unsurprising since Mr. Ceraso has indicated that he will depart from the bluegrass theme and opt for an “artisanal” motif, which may not fit with the large banjo on the current sign over the bar’s front door. The bar’s new doors will be barn-style with glass windows that can be lifted and opened in the summer months.