In a neighborhood that is chock-full of chic boutiques, Kate Goldwater is doing her best to stand out. Ms. Goldwater, 26, a self-proclaimed “social justice crusader” designs an environmentally-friendly clothing line for AuH2O, her East Village boutique. All her designs are made from recycled items. Ms. Goldwater gets discarded or secondhand clothing wherever she can ̶ including the Salvation Army, Goodwill, clothing swaps – and transforms them into one-of-a-kind pieces.
Ms. Goldwater has been running AuH2O (the chemical symbols for Gold and Water) since October 2006, but last month she took on three business partners; Rachael Rush and Alexandra Sinderbrand, who sell vintage and thrift store clothing, and Rose Kennedy, a jewelry designer who creates trinkets from salvaged items. Now all four women sell their gently-used finds and original designs in the boutique and split the monthly rent.
In the past Ms. Goldwater received attention for creating unconventional clothing, including a tie made from credit cards and a dress made from MetroCards, which earned her a cease-and-desist email from an MTA lawyer. However she has recently turned her attention to more wearable clothing saying, “I want to make recycled clothes that people wear for a long time. People thought of the unusual designs as novelty items that they wore once. That isn’t so eco-friendly.” She also produces tailor-made items for customers by updating clothing that they no longer wear.
Ms. Goldwater spoke with The Local about three of her recent sartorial transformations:
Custom-Made Tuxedo Tie Vest, $180
“I made this for a 12-year-old girl’s Bat Mitzvah. Her mom gave me the ties that they liked and I decided what order they would look best in. The toughest part was that the girl’s waist is only 24 inches and my mannequin has a 28-inch waist, so I had to eyeball it.”
“It took me six hours to make and I charge $30 an hour for custom-made pieces. I wouldn’t make this for the store because I prefer that everything in AuH2O is under $100. I want my clothing to be affordable for artists and students. I did make similar tie skirts that I sold in the store for $55 each. They were faster to make so I was able to set a lower price.”
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