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First Look Inside Iconic Hand Rolls, Serving Sushi to Coneheads Tomorrow - The Local East Village Blog - NYTimes.com


First Look Inside Iconic Hand Rolls, Serving Sushi to Coneheads Tomorrow


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Photos: Daniel Maurer

Back in April, we brought word that David Ravvin, a 29-year-old graduate of N.Y.U.’s Stern School of Business, planned to open a quick-service sushi spot in the former home of Cotan, on First Avenue near Saint Marks Place. Soon after that, its plywood got defaced (to the delight of neighbor JoeDough), but after a fresh coat of paint, the restaurant opened to friends and family just minutes ago, and will open to the public tomorrow.

Earlier this evening, Hiroko Shimbo, the Japanese cooking authority who designed the menu, was busy in the kitchen as Mr. Ravvin buzzed about the modest eat-in area, which is still awaiting some finishing touches. Mr. Ravvin plans to plaster a mural of this photo of Rocky Aoki, the late charismatic founder of the Benihana chain, on a wall where the restaurant’s few tables are lined up. “He’s kind of an inspiration,” he explained. And he’s still working on perfecting a method of delivering the cone-like temaki rolls that will be the signature of his menu. (You can see that menu below.) Hours are from 6 p.m. to midnight daily, and beer and wine will be served.

iconic menu

Iconic Hand Rolls, 135 First Avenue, near St. Marks Place.