Balasz-ified: The Standard East Village


The New York Post reports that famed playboy and hotelier André Balazs will officially seal the deal on his purchase of the Cooper Square Hotel today, and that he will change its name to The Standard East Village. Those aren’t the only changes in store: The tabloid reports that the hotel’s “public spaces will be reconfigured, its rooms refurbished and its restaurants overhauled.” When Balazs appeared before Community Board 3 in September he pledged to keep the hotel fairly low-key in comparison with the original Standard on the west side. Still, does this mean the end of The Trilby?