Dia de Los Muertos from The Local East Village on Vimeo.
For Dina Leor, this is the busiest week of the year.
Customers visit Ms. Leor’s Mexican folk art shop, La Sirena, to prepare for Dia de los Muertos, the Day of the Dead, on Nov. 2.
Ms. Leor has owned La Sirena for 11 years, and travels throughout Mexico to collect art. Although Ms. Leor is of Argentine descent, she says that she has a “Mexican heart,” which is clear to anyone entering her Third Street shop.
NYU Journalism’s Meredith Hoffman talks with Ms. Leor about the holiday and its spiritual and cultural significance.
