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Borough Bouncers: 19 Restaurants That Have Crossed the East River



The Williamsburg pizzeria that expanded to the East Village in 2009 only to close its Brooklyn location last year is coming back to Williamsburg. According to The Times, Motorino will open at 139 Broadway, near Bedford Avenue, in January.

It’s not the first case of borough bouncing we’ve seen in recent days: last week DNAinfo reported that East Village taqueria Dos Toros plans to open in Williamsburg, and today an owner of Lobster Joint, a Greenpoint seafood shack, tells The Local that it will open its outpost at 201 East Houston Street in November or December.

Bobby Levitt said that on Monday, Community Board 3’s liquor licensing committee voted to support a liquor license at the location near Ludlow Street. The satellite will replicate the menu and look of the original, and Mr. Levitt expects it to attract a similar demographic: “We get hipsters and families with kids – all ages,” he said.

So why are restaurants that open in the East Village-Lower East Side increasingly eager to expand into the Williamsburg-Greenpoint-Bushwick area, and vice versa? Mathieu Palombino, the owner of Motorino, told The Local, “Williamsburg is to Brooklyn what the East Village is to Manhattan. What works there will work here. It’s a natural expansion from one direction or the other.” (Of course, it doesn’t always work out, hence yesterday’s story about Mama’s.)

In case you’ve lost track, here’s The Local’s rundown of restaurants with locations on either side of the bridge. Read more…

One-Cent Cones at Van Leeuwen


GrubHub just set up outside of Van Leeuwen Artisan Ice Cream at 48 1/2 East Seventh Street, near Second Avenue – from now till 10 p.m., an ice cream cone is just one cent if you order it through the site and pick it up at the store before the supply of 2,000 runs out. Plus, they’re handing out these free t-shirts. More info at GrubHub’s Facebook page.

What’s in Store for Big Gay Ice Cream

Over the weekend, the Big Gay Ice Cream Truck (which is following in the footsteps of Van Leeuwen in adding an East Village store to its mobile enterprise) updated its blog readers on the progress of its hotly (coolly?) anticipated brick-and-mortar debut. Pending some electrical upgrades, the storefront at 125 East Seventh Street should finally open in mid-August with Oslo coffee, baked goods from The Treats Truck, and a store-only Choinkwich (chocolate ice cream and bacon sandwiched between chocolate cookies).