Stephen Rex Brown Matt Rosen manages the web presence of two of the neighborhood’s most revered characters.Ray Alvarez may not remember Matt Rosen’s name or understand his social networking wizardry, but there is little doubt that the 30-year-old’s efforts have been a boon for the iconic and oft-embattled Ray’s Candy Store.
Since 2009, Mr. Rosen, has managed Mr. Alvarez’s @RaysCandyStore Twitter account, which boasts 1,064 followers, as well as the eatery’s pages on Yelp, Urbanspoon, Foursquare, and Café Press. Last month, Mr. Rosen added Jim Power, the Mosaic Man, to his stable of online accounts.
Not that Mr. Alvarez knows much about all that stuff.
“He does advertising for me — it’s really high-tech. I still don’t have a television — I don’t know what Twitter is,” said Mr. Alvarez, 78, when asked about Mr. Rosen. “I didn’t know his name is Matt.” Read more…
