Kevin McLaughlin

Kevin McLaughlin Pieces by James De La Vega.

The thick white chalk etched on an East Village sidewalk read:

“I JUST BOUGHT REAL ESTATE IN YOUR MIND.”

East Village artist James De La Vega once brought this existential aesthetic — and his occasionally controversial thoughts — to the streets of the East Village and then for five years to his “Museum” on St. Marks Place, which closed last year citing rent increases.

A self-described “pessimistic optimist,” his presence in clever quotes and imagery remain part of the neighborhood’s urban adornments; goldfish holding umbrellas underwater and his signature “Realiza Tu Sueño” (“Become Your Dream”) are still found throughout the area. Places including the facade of The China Star restaurant on First Avenue, the garbage cans outside Stromboli pizza shop and Porto Rico on St. Marks Place all bear the traces of his noticeable absence.

Mr. De La Vega has since moved on to new projects and has bittersweet feelings about the area: “The East Village is a powerful neighborhood,” he told us. “The locals were my favorite but I don’t miss the neighborhood.”

Mr. De La Vega’s work resonates with simple, but profound, images and rhetoric, yet he also addresses various socio-political controversies, often through illustrations and commentary on behalf of his Latino heritage. He once addressed the gentrification of East Harlem through a painted a mural stating: “Don’t think for a minute that we haven’t noticed the 96th Street boundary moving further north.”
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