Fred W. McDarrah/Getty Images From left: Dan Rattiner, Walter Bowart, and brothers Allen and Don Katzman. Jan. 14, 1966.

Little is it known that Dan Rattiner, doyen of Dan’s Papers, helped launch the East Village Other alongside its more celebrated founders, the late Walter Bowart and the late Allen Katzman. In 1964, having abandoned graduate school in architecture at Harvard, Mr. Rattiner, in between gigs producing a summer newspaper in Montauk, rented an apartment in a brownstone on West 10^th Street in Greenwich Village. A year later, in the fall of 1965, something amazed him on the newsstand at Eighth Street and Sixth Avenue. He picks up the story from there.

It cost 15 cents and was an enormous piece of newsprint all folded up into tabloid size. The four pages, when unfolded looked more like a work of modern art than a newspaper. A new way to print a newspaper was on the market. It involved using scissors and rubber cement to put together a proof of a page, then making a plate from a photograph of it and then printing from that. But I had never seen anyone make use of the new process like this before; most people just used it to mimic the old.

As for the content, it was also revolutionary. The lead headline read: “TO COMMEMORATE THE GLORIOUS NEWSPAPER STRIKE THE HERETOFORE UNDERGROUND ‘OTHER’ EXPANDS ITS PATAREALISM.” In huge black type, the words coiled along the perimeter of the page and ended with a half-tone photograph of a half-closed eye. “Peace Rally Breeds Strange Bedfellows,” was the headline below. “Generation of Draft Dodgers” read another headline below that.

I bought it. And I looked for, and found the name, address and phone number of the publisher and editor, Walter Bowart. Read more…

Design Observer Steve Heller as a SVA student.

Robert Hughes once described the weekly paste-up night at The East Village Other as “a Dada experience.” The year was 1970 and while none of us who were toiling into the wee hours of the morning at one of America’s oldest underground papers (founded in 1965) knew what he was talking about, we nevertheless assumed that to get Time’s then newly appointed art critic to spend some of his first weeknights in America with us, we were doing something weird and perhaps even important. “Dada was the German anti-art political-art movement of the 1920s,” he explained in his cool Australian accent. “And this is the closest thing I’ve come to seeing it recreated today. I’m really grateful for the chance to be here.”

Yet he needn’t have been so grateful. He was as welcome as any other artist, writer, musician, hanger-on and at that moment, detective Frank Serpico, the most famous whistle-blowing cop in America, was stationed at the local Ninth Precinct and would came around periodically in his various undercover costumes to schmooze with the EVO staffers. Paste-up night was open to anybody who drifted up to the dark loft above Bill Graham’s Fillmore East, a former Loews Theater turned rock palace on Second Avenue and Sixth Street, just next door to Ratner’s famous dairy restaurant, in a neighborhood that in the Thirties was the heart of New York’s Yiddish Theater. At that time it was the East Coast hippie capital.

Beginning at seven or eight o’clock at night and lasting until dawn, the regular and transient layout staff took the jumble of counterculture journalism and anti-establishment diatribe that was the paper’s editorial meat and threw it helter skelter onto layouts that were pretty anarchic. Anyone could join in whether they had graphic design experience or not, yet many of the gadfly layout artists were too stoned to complete their pages which were finished on the long subway ride to the printer deep inside Brooklyn. Read more…

On Feb. 28, the Local East Village inaugurates its exhibit “Blowing Minds: The East Village Other, the Rise of Underground Comix and the Alternative Press” at the NYU Arthur L. Carter Journalism Institute at 20 Cooper Square, appropriately located in the East Village.

From 1965 until 1971, this underground newspaper struck fear into the hearts of millions of Americans. But countless other Americans welcomed it as a glorious ray of hope and joy.

Essentially the flagship of the Sixties, EVO influenced many other so-called underground newspapers in this country and around the world. While resistance to the Vietnam War was often featured, it was scarcely the only theme. Nor was EVO only about sex, drugs, and rock ‘n’ roll, though these were certainly present.

I wrote for EVO from 1968 to 1971 and before that helped out with other underground newspapers in London, Amsterdam, and Berlin. So let me confirm that other EVO topics included feminism, eastern mysticism, the commune movement, new approaches to education, practical problems of artists, the budding ecology/environmental movement, and the struggle for black and Hispanic equality. Read more…

With this special edition, The Local presents the first of seven wild, winding, weekend walks through the seven years when this neighborhood was home to The East Village Other. EVO, as the weekly soon became known, began in the imagination of the late Walter Bowart, in his fourth-floor painter’s loft at Avenue B and Second Street. He was the sole creator of Issue No. 1, a broadside, or uncut proof sheet, that was folded into tabloid size. As readers unfolded it again, the pages faced all directions. Anyone with half an eye who happened to pass a Village newsstand that October of 1965, could see that Mr. Bowart was far ahead of others in grasping the real potential of the revolution in printing techniques just getting underway: the move from costly metal plates, professional printers, and “hot type” to paper, scissors and rubber cement. Cold type — offset printing — did more than lower the bar to entry; it provided whole new means of expression in graphics and text.

By Issue No. 2, the East Village Other had a team of publishers and actual papers of incorporation. By Issue No. 3, it had its own storefront office on Avenue A between Ninth and Tenth Streets, just across from Tompkins Square Park. In 1968, Bill Graham bartered concert ads for office space on the third floor of his new Fillmore East, giving EVO daily access to the concert hall’s all-important back stairwell and the stars of rock ‘n’ roll.

By the time the Fillmore closed in 1971, EVO’s end was not far behind. It had moved to new offices on the 11th floor of 20 East 12th Street, and then to a back store room of the Law Commune offices at 640 Broadway. There, as word surfaced that, owing to unpaid bills, city marshals were coming to seize whatever assets might be, the young Charlie Frick, alone in the office with Coca Crystal, scooped up all and sundry, boxed up the files, commandeered his family truck and then hauled it all to his mother’s barn in Passaic County, N.J. There it would remain unmolested for the next few decades.

In anticipation of The Local’s exhibition “Blowing Minds: The East Village Other, the Rise of Underground Comix and the Alternative Press, 1965-72,” we asked Mr. Frick to dive back into the bounty, now variously housed in a storage unit and at his home in Montclair, N.J. Choice selections from the ephemera and artifacts he and others have unearthed will be among items to be featured.

The Local has something from the annals, too. The items in Mr. Frick’s collection included the following undated typescript that must have come into his possession at some point at least a decade after EVO’s demise. It is a xerox of a proposal for a book to be titled “The Best of the East Village Other.” Its cover page attributes it to the late Allen Katzman (most likely the proposal’s author) and the well-known creative consultant and book and magazine designer, J.C. Suares. The late Mr. Katzman, a poet and longtime publisher of EVO, was, along with Mr. Bowart and Dan Rattiner, a signatory to the founding papers. Who better than he to start us out?

Read more…

From 1965 to 1972, it revolutionized ‘The Good News,’ and shook the foundations of the existing print and visual media. After seven years, it went just as it came – in a hail of livingness. In true American phantasmagoria, it was a legend in its own time.

Initiated by poets, painters, artists, seers, perverts and prophets, it shared its pages with the likes of Buckminster Fuller, Timothy Leary, Robert Crumb, Ishmael Reed, Allen Ginsberg, Lenny Bruce, The Beatles, Bob Dylan, Baba Ram Das, Jerry Rubin and Abbie Hoffman  – the conspiracy of the 1960s.

The East Village Other had a consciousness which was created. The News needing a shoe-up to come alive was new to an unconscious civilization. It was more than Print, it was Imprint. An indelible biologue, the East Village Other made even The New York Times seem to come alive. Headlines, columns, advertisements, propaganda and prosletyzing made the “form of the newspaper an adjunct of reality . . .”

The above was written by the late Allen Katzman, poet and co-founding editor of the East Village Other, one of the pioneering underground newspapers. Over the next six weeks, The Local will journey back to the East Village of the mid-1960s and early 1970s with special weekend editions, culminating in an exhibit and party on Tuesday, Feb. 28. We hope you’ll join us for “Blowing Minds: The East Village Other, the Rise of Underground Comix and the Alternative Press, 1965-72.” Full registration details for this free event are at EastVillageOther.org, where you’ll soon also be able to find archival material, ephemera, photographs, and EVO issues. Read more…