This summer, the posters lining the walls of movie theaters could just as easily have been found in a teenager’s bedroom as comic books are hitting the big screen. “Thor” came out in May, “Green Lantern” in June, “The Green Hornet” in July, “Captain America: The First Avenger” debuted last weekend and new teaser trailers for the prequel to Spider Man and the return of “The Dark Knight” franchise were recently released.
Gossip Web sites and fashion magazines splash pictures of Hollywood stars greeting enthusiastic fans at Comic Con, the comic book trade show which finished Sunday in San Diego.
The public attention and adoration that equals big bucks for movie studios — “Captain America” brought in $65.8 million in its first weekend — does not necessarily translate into traditional book sales.
“Good movies help, and bad movies hurt,” said Mitch Cutler of St. Mark’s Comics, one of the oldest comic book retailers in Manhattan.
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