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Post-Sandy, Shops Stay Up Late Hoping Customers Will Come Down Chimney

candyJoann Pan Ame Ame

Shops on East Ninth Street are pulling an all-nighter and hoping to make back some of the thousands of dollars in business they lost in the weeks after Hurricane Sandy.

On Wednesday, at least 11 boutiques that usually close their doors around 6 p.m. or 7 p.m. will encourage the after-work crowd to “Shop Until Midnight.”

Hurricane Sandy’s negative effect on business has been very well documentedDevorado NYC — a vintage store selling Emilio Pucci, Yves Saint Laurent and classic Dior — saw an extreme dip in sales after the storm.

Carmen Ruiz-Davila, who opened the store just five months ago, panicked when she noticed the slump. “I didn’t sell anything for three weeks, not a single thing,” she said. “After we regained power, people were not in the mood to shop; they were helping people in need.”

On Wednesday Devorado and other participating shops will offer special 30-to-40 percent sales on select items.
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