Shira LevineFor every East Village business that’s opening or closing, dozens are quietly making it. Here are two of them: Village Kids and Foot Gear Plus.
While in high school, Tony Scifo worked part-time for a shoe guy. In 1980, at the tender age of 19, he bought Foot Gear, the shoe shop across the street at 131 First Avenue. Two and a half years ago, he and his big sister Linda Scifo-Young opened Village Kids, selling children’s kicks just a block away at 117 First Avenue. Ms. Scifo-Young used to work in corporate real estate, so she wasn’t scared of going into business during a financial crisis. “As a real estate broker, I knew that the only time I could get a decent lease for the second store was when the market was bad,” she said. The Local spoke to her at Village Kids about whether her gamble paid off.
What influences your business the most?
The funny thing is that in actuality we’re in the weather business. If the weather cooperates, we’re good. If it’s cold when it’s supposed to be cold, then we have a good season. If it’s hot when it’s supposed to be hot, then we have a good season. If any of those things don’t work, you have no season. This year was hard with how the weather cooperated. Read more…
