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New Gelateria Is Part Greek Islands, Part Coney Island

Photos: Melvin Felix

“I can’t imagine anyone my age wanting to sit in a Pinkberry,” said Ilias Iliopoulos, 34, whose gelateria Fresco opened on Second Avenue yesterday, around the corner from the fro-yo chain’s St. Marks location.

Mr. Iliopoulos, who owned a chain-operated gelateria in Greece for five years, said his first independent venture is meant to be reminiscent of a Greek shack, or “paragka.”

“There’s nothing wrong with Pinkberry and 16 Handles,” he added, “but they cater to a younger demographic because they’re very colorful and very bright. I wanted to create an environment where you can actually get a gelato but you wouldn’t mind hanging out there as well.” Read more…