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The Final Days Of Four Loko

It’s the final day to buy Four Loko.

After today, it will be illegal for any retailer to sell the alcoholic energy drink in New York, and other states are following suit.

In the final week of Four Loko sales, fans of the beverage have been emptying their wallets to stock up and clearing East Village bodegas of their supplies in the process. Beer distributors and the Chicago-based Four Loko manufacturer, Phusion Projects, were asked to stop restocking the product as of Nov. 19. Retailers who fail to unload the product by today will have to pay a fine.

Why all the fuss? One 24-ounce can of Four Loko contains approximately the same amount of alcohol as five beers, plus the caffeine content of three cups of coffee. In the East Village, most cans, which boast 12 percent alcohol by volume, were selling for $3 or $4.

NYU Journalism’s Claire Glass reports.