Simon McCormack Bars around the East Village, including The Continental (top) and the 13th Step, regularly offer promotional deals on alcoholic drinks. Research has found a link between those promotions and instances of binge-drinking.

Kelly Kellam and Michael Russinik were walking on Third Avenue near St. Marks Place when something caught their eye.

The sign over the door of the Continental bar where Mr. Kellam and Mr. Russinik found themselves one early Wednesday evening read simply: “5 shots of anything $10 all day/all night.”

“We said jokingly, ‘Hey, let’s each go get five shots’ and then there was that awkward pause,” Mr. Russinik said. “Then we were, like, ‘Let’s do it.’”

Mr. Kellam and Mr. Russinik said they would not have come into The Continental if it weren’t for the prominently advertised drink special. But do bargain drink prices at bars encourage people to drink too much?

Susan Foster, vice president and director of policy research and analysis at The National Center on Addiction and Substance Abuse at Columbia University, said bars have a major impact on drinking culture.

“The research finds a significant link between price-related alcohol promotions, easy access to alcohol and binge drinking,” Ms. Foster said in an e-mail message. “Study findings suggest that an environment that is not only conducive to drinking, but encouraging of drinking, and in which alcohol is inexpensive and easily accessed, makes excessive alcohol use seem normal.”
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