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MARINA AND THE DIAMONDS

A Record Label Finds a Retro Niche

Plapinger and Davies, Neon GoldCourtesy of Lizzy Plapinger Lizzy Plapinger and Derek Davies.

Instead of trying to break into the music industry with new technology, one record company is looking back to the technology of the past to introduce new acts.

Lizzy Plapinger and Derek Davies started producing limited edition 7-inch vinyl singles for new and emerging bands through their record label, Neon Gold. Since starting in August 2008, when the now-23 year olds were only juniors in college, they have been credited for much of the early success of a number of indie bands and recently partnered with Columbia Records.

Ms. Plapinger and Mr. Davies are childhood friends, having spent summers together at camp in Martha’s Vineyard, Mass. When summers came to a close, they returned to school in London and Washington, D.C. respectively but kept in touch about new music.

“It was always a pipe dream,” Ms. Plapinger said of their early talks about starting a record label together.

Though they had both held internships in the music industry and searched for new talent out of habit, they decided to start their specialized company in 2008 even though they were in the middle of college.

“We couldn’t really let this opportunity pass us by,” Mr. Davies said.
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