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Nice Price for a Slice: Krust Pizzeria Goes to $1

Krust's $1 pizza.Melvin Felix

After opening in September, Krust Pizzeria has reduced the price of its slices from $2.50 to $1 for the next month, and likely for good.

“Pizzerias are getting competitive in New York,” explained Pemba Sherpa, the owner of the pizzeria at 226 East 14th Street, between Second and Third Avenues, just a block from Artichoke. “Even if you have a good pizza it doesn’t guarantee you’re going to do good.”

Mr. Sherpa said that on Monday, he began selling a “little bit of a smaller pizza” with “somewhat modified” ingredients in order to appeal to the N.Y.U. crowd. The new business model, mastered by 2 Bros. on St. Marks Place, has paid off: Mr. Sherpa said he was already doing four times the business as he was before.