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JOSH OZERSKY

Five Ways Nicoletta Can Respond to Those Not-So-Hot Reviews

photo(304)Melvin Felix Nicoletta got handed lemons and is
making lemonade.

Michael White has yet to respond to the harsh reviews of Nicoletta that have been the talk of the food world (and the cat world) for the past 24 hours. The star chef was unavailable for comment when we tried him yesterday, though he has now retweeted a few messages from supporters, including this one: “@pete_wells A bitter note seeped into your review. Ambitious owners? Long lines? Well-designed tables? Thick crust? Fine by me.”  

It remains to be seen what, if anything, Mr. White will say for himself. But looking at how East Village restaurateurs have responded to criticism in the past, it’s clear he has some options.

1. Respond in the comments
In March, Tompkins Square Bagels owner Christopher Pugliese replied to a none-too-positive assessment of his “bagel burger” special by saying the joke was on the reviewer, Josh Ozersky: “I probably put more thought into what color chalk to use on the special board than to that burger,” he wrote in the comments. During the ensuing exchange with Mr. Ozersky, the bagelsmith conceded, “I should not have responded so strongly because this fellow Josh was just doing his job,” going on to explain, “I am very passionate about my bagels. To call them light, airy confections and poke fun at my clientele, got me riled up.” Read more…


Bagel Burger Blowup and New Mile End Opening Date

The Bagel BurgerNoah Fecks The neighborhood’s most controversial burger — at least for today.

Here’s a pair of quick follow-ups to stories we posted yesterday: Josh “Mr. Cutlets” Ozersky’s tough review of the bagel burger at Tompkins Square Bagels resulted in an equally tough response from the shop’s owner, who said the burger was nothing more than a lark.

“I probably put more thought into what color chalk to use on the special board than to that burger,” wrote owner Christopher Pugliese. “The fact that you actually found this whole thing interesting enough to come, take pictures of the burger, and dedicate a headline to it had all of us laughing our [faces] off.” Check out the story to chime in on this delicious controversy.
Read more…