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Five Ways Nicoletta Can Respond to Those Not-So-Hot Reviews

photo(304)Melvin Felix Nicoletta got handed lemons and is
making lemonade.

Michael White has yet to respond to the harsh reviews of Nicoletta that have been the talk of the food world (and the cat world) for the past 24 hours. The star chef was unavailable for comment when we tried him yesterday, though he has now retweeted a few messages from supporters, including this one: “@pete_wells A bitter note seeped into your review. Ambitious owners? Long lines? Well-designed tables? Thick crust? Fine by me.”  

It remains to be seen what, if anything, Mr. White will say for himself. But looking at how East Village restaurateurs have responded to criticism in the past, it’s clear he has some options.

1. Respond in the comments
In March, Tompkins Square Bagels owner Christopher Pugliese replied to a none-too-positive assessment of his “bagel burger” special by saying the joke was on the reviewer, Josh Ozersky: “I probably put more thought into what color chalk to use on the special board than to that burger,” he wrote in the comments. During the ensuing exchange with Mr. Ozersky, the bagelsmith conceded, “I should not have responded so strongly because this fellow Josh was just doing his job,” going on to explain, “I am very passionate about my bagels. To call them light, airy confections and poke fun at my clientele, got me riled up.” Read more…