Last week, James Cruickshank, the owner of Whitmans on East Ninth Street, threw a party relaunching Lola, the apparel company he runs with elementary-school buddy Emmett Shine. The duo started the line in their late teens (both are now 27) but recently put it on hiatus so that Mr. Cruickshank could devote time to opening his restaurant, and so that Mr. Shine could focus on Gin Lane Media, the branding and design company he runs, along with Lola, out of 263 Bowery.
“Every single day we received e-mails from people around the world asking us when we were going to relaunch,” said Mr. Shine. Read more…