About an hour ago this morning, a city marshal entered the storefront that until yesterday was home to The Bean. It will soon be occupied by a Starbucks. Across the way, on Third Street near First Avenue, the Bean’s manager Guy Puglia was selling drip coffee out of a rented cupcake truck that had been found on Craigslist. Mr. Puglia said the truck will stay here, or at least nearby (“it’s hard getting a parking spot in the same place every day in this neighborhood”) from about 7 a.m. till 7 p.m. daily, until the Bean’s new store opens a block south in about a month.
“We’re not doing this to make money,” said Mr. Puglia. “We’re getting killed.” Mr. Puglia would not disclose the price of the truck rental, but indicated it was “a good amount of money.” Still, by moving four wooden benches across the street and eventually setting up a wireless hotspot, he and owners Ike Escava and Sammy Cohen hope to remind customers that they’re still in the espresso business. Read more…