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HBO’s Fantasy Truck

Last night hundreds of people lined up on Astor Place or paused their post-work rush to observe a curious scene. Was there a celebrity? A fire? Actually, there was free squab and stuffing, from a truck.

The “Game of Thrones” truck, promoting the HBO fantasy series launching April 17, is popping up in a different spot in the city each evening this week, doling out “Top Chef” judge Tom Colicchio’s cooking to the first 300 fans that arrive. The series, based on the fantasy books by George R.R. Martin, has already drawn wide interest on Twitter and Facebook, where the truck announces its evening location minutes before it parks.

The strategy seems to be working. The East Village was filled with crazed “Game of Thrones” devotees last night–crazy enough to eat pigeon anyway.