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The Bean Now Brewing On First Avenue, and Still Fighting Starbucks

The BeanDaniel Maurer

The Bean finally opened its outpost at First Avenue and Ninth Street this morning. When The Local stopped in, manager Guy Puglia was busy setting up the WiFi and co-owner Ike Escava was anticipating a shipment of outdoor benches.

the bean 5Daniel Maurer James Wechsler’s art.

The coffee spot’s third location (and its last one for now, said Mr. Escava) is the same size as the Second Avenue cafe that opened in December, though it has 10 more seats (60 in all). It’s offering the same array of muffins, danishes, espresso drinks, smoothies, and – oh, yes! – frozen hot chocolate, but won’t be in the beer and wine business anytime soon: the owners decided not to go for a license after neighbors voiced opposition.

Despite the lack of that particular competitive edge, Mr. Escava said he wasn’t concerned that a Starbucks is opening just a few blocks up First Avenue. Read more…