Nicole Guzzardi Day of the Dead figurines at La Sirena.
Nicole Guzzardi La Sirena, the Mexican memorabilia shop that got news of a whopping rent hike in July, will live to see another Day of the Dead.
Despite earlier indications that she planned to close her store at 27 East Third Street, Dina Leor now says she won’t give up (or pack up) until she receives written documentation from Tower Brokerage that her rent will increase by 42 percent.
Asked about her future plans, she told The Local, “I don’t know yet because it’s not clear yet what we’re negotiating. They told me 42 percent but I said I want it in writing.” She said she made the request about a month ago.
While she continues to pay rent on a month-by-month basis, Ms. Leor is having merchandise shipped in from Mexican artisans, in hopes that Day of the Dead will mean killer business. “I really need stuff to get sold because I don’t want to move all this when I move, but also I need the money,” she said. Read more…
