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ENERGY EFFICIENCY - The Local East Village Blog - NYTimes.com


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ENERGY EFFICIENCY

So Cool! La MaMa, Theater for the New City Get White Roofs


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LaMama1Courtesy La MaMa Preliminary work on La MaMa’s white roof.

The building that houses La MaMa got a new mural back in May, and now it’s getting another paint job – but not in the name of art.

The White Roof Project laid down a first coat of white paint on the theater’s rooftop on Wednesday, adding another 7,000 square feet of solar-reflective white roof to the neighborhood in an ongoing effort to reduce carbon emissions and encourage energy efficiency.

Juan Carlos Piñeiro Escoriaza, the project’s founder, told The Local that the Lower East Side is one the heaviest energy users in the city. “Our efforts there get you more ‘bang for your buck’ every time a roof is coated white,” he said, adding that he wanted to have contiguous rooftops along East Third and Fourth Streets between Bowery and Second Avenue painted white by the end of 2013. Read more…