New zoning meant to encourage retail diversity in the East Village might not go far enough, Community Board 3 considered last night. Speaking to the board’s Economic Development Subcommittee, an urban planner urged attendees to consider forming a group that would gather consumer data used to encourage landlords to let the butcher and baker move in — instead of the barkeep or “Sandwich Artist.”
The more aggressive — and costly — approach to retail diversity is also the most effective, said Larisa Ortiz, the head of Larisa Ortiz Associates, a consulting firm for commercial districts.
Only by collecting hard data that demonstrates that a fishmonger or cobbler (for example) can prosper in the neighborhood will landlords let them move in, Ms. Ortiz said. Read more…