Nicole Guzzardi Day of the Dead figurines at La Sirena.
Nicole Guzzardi La Sirena, the Mexican memorabilia shop that got news of a whopping rent hike in July, will live to see another Day of the Dead.
Despite earlier indications that she planned to close her store at 27 East Third Street, Dina Leor now says she won’t give up (or pack up) until she receives written documentation from Tower Brokerage that her rent will increase by 42 percent.
Asked about her future plans, she told The Local, “I don’t know yet because it’s not clear yet what we’re negotiating. They told me 42 percent but I said I want it in writing.” She said she made the request about a month ago.
While she continues to pay rent on a month-by-month basis, Ms. Leor is having merchandise shipped in from Mexican artisans, in hopes that Day of the Dead will mean killer business. “I really need stuff to get sold because I don’t want to move all this when I move, but also I need the money,” she said. Read more…
Sally LaucknerSugar skulls by Mano a Mano.Over the weekend, Mano a Mano, a non-profit organization that promotes Mexican culture in the United States, held its eighth annual Dia de los Muertos celebrations at St. Mark’s Church-in-the-Bowery. Dia de los Muertos, or Day of the Dead, is a Mexican tradition that dates back to pre-Hispanic times and celebrates the annual return of the departed.
Although the actual holiday is on Nov. 2, East Villagers got a head start by enjoying Mexican food, shopping for knickknacks and attending bread-making workshops.
Read more…
For Dina Leor, this is the busiest week of the year.
Customers visit Ms. Leor’s Mexican folk art shop, La Sirena, to prepare for Dia de los Muertos, the Day of the Dead, on Nov. 2.
Ms. Leor has owned La Sirena for 11 years, and travels throughout Mexico to collect art. Although Ms. Leor is of Argentine descent, she says that she has a “Mexican heart,” which is clear to anyone entering her Third Street shop.
NYU Journalism’s Meredith Hoffman talks with Ms. Leor about the holiday and its spiritual and cultural significance.
