Post tagged with


Buckwheat Groats: A Viral Sensation With a Leg in the East Village

Screen shot 2012-07-23 at 10.23.24 AM Clip from “Million Dollar Menu”

The latest hip-hop act to bust out of the East Village didn’t come out of the Bowery Poetry Club, the Pyramid, or any of those other hallowed spots. Buckwheat Groats emerged from… McDonald’s?

The comedic rap duo’s “Million Dollar Menu” is a tribute to the decadent rap videos of the early 2000s: members Lil’ Dinky (a.k.a. “Def Janiels”) and Penis Bailey, who asked that their real names not be printed as a condition of an interview (they’re shy, see), traded the imagery of the mansions and yachts of yesteryear for something significantly more accessible to most viewers.

Shooting at McDonald’s locations all over the city, the two found some of the best footage emerging from the fast-food chain’s East Village locations. The outlandish, not-safe-for-work video kicks off with the duo striding into the McDonald’s on 14th Street.

“The East Village held it down for the Groats, and we appreciate that,” said Bailey. Read more…