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An Ice Cream Quest

IMG_0429Khristopher J. Brooks Ben & Jerry’s employee Bernice Wooden hands out a scoop of Maple Blondie

For days I had been trying to track it down — a large truck with Ben & Jerry’s employees passing out free ice cream. It had been driving around Manhattan aimlessly since June 16 and would leave July 29. I was determined to find it.

I don’t eat most sweets and desserts. Pies, cakes, doughnuts and candy bars taste like a mound of sugar when they hit my tongue. But I fold for Ben & Jerry’s ice cream, especially Strawberry Cheesecake and Willie Nelson’s Country Peach Cobbler.

And so, I went looking around Manhattan for this truck, hoping that the Ben & Jerry’s crew would give me a scoop.

But there was a problem. The truck was part of a special promotion designed to expose New Yorkers to the company’s newer flavors. The truck had no pre-determined stops; it spent most of its time going wherever New Yorkers tweeted for it to be. Taking the subway to catch the truck would have been a sucker’s game.

After some strategic phone calls and e-mails, I caught up with the truck at Pride Fest.
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