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AME AME - The Local East Village Blog - NYTimes.com


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AME AME

Need Umbrellas and Candy? Look No Further Than Ame Ame


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IMG_3012Stephen Rex Brown The owner of Ame Ame, Teresa Soroka.

A new store on Ninth Street takes the term “specialty shop” to the next level.

Ame Ame caters to the stylish New Yorker caught in the rain who also happens to have a sweet tooth. The name for the store comes from the Japanese word “ame,” which means — that’s right — both “rain” and “candy.”

“I want to put an end to those disposable, cheap, ugly black umbrellas,” said owner Teresa Soroka, 30, who opened the store on Nov. 16. “They’re bad for the environment, and in a fashionable city they’re a disgrace.”

So, why all the candy? “What’s better on a rainy day than a bag of candy?” Ms. Soroka explained. “I wanted a colorful, cheerful experience when shopping.” Read more…