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ALPHABET CITY WINE CO. - The Local East Village Blog - NYTimes.com


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ALPHABET CITY WINE CO.

Just in Time for Memorial Day Booze Runs, Alphabet City Beer Co.


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When we first brought word of Alphabet City Beer Co. in December, it was an empty storefront. Last Thursday, the bar-and-beer-shop hybrid opened its doors and its taps. Helmed by David Hitchner (co-owner of In Vino, Alphabet City Wine Co.) and Zach Mack (a writer who has worked at tech start-ups) it’ll serve far-east guzzlers and gourmands who don’t feel like schlepping over to Good Beer to refill their growlers. In addition to coolers stocked with takeout bottles and cans from around the world, there’s a bar serving about a dozen beers on draft (expect the recently launched Alphabet City Brewing Co. to make appearances) and a grocery section carrying cured meats and cheeses picked out by Martin Johnson, an East Villager who writes the Joy of Cheese blog and also knows a thing or two about jazz.

The new shop expects to host beer tastings on a weekly basis. Sixpoint Brewery recently visited, and Louisiana’s Abita Brewery will follow up with an event next week. Watch The Local’s video for a look inside.

Alphabet City Beer Co., 96 Avenue C, near East Seventh Street; (646) 422-7103