Fashion Week might cater to the magazine editors, power bloggers and models but Fashion’s Night Out is all about the hoi polloi. Tomorrow night, anyone can enjoy free drinks and nibbles as well as discounted merchandise while rubbing shoulders with designers. Of course the coolest events are happening in and around the East Village.
Aesop
232 Elizabeth Street, (212) 431-4411
Aesop is collaborating with Wilder Quarterly, a publication for nature lovers, to create a sensory installation: plants and flowers will appear to be growing out of the walls to highlight the plant-derived ingredients in the antipodean skincare company’s products.
Barbara Feinman Millinery
66 East 7th Street, (212) 358-7092
Sneak a peek at the workshop where Barbara Feinman makes one-of-a-kind hats using traditional methods and materials. Enjoy champagne and cookies while browsing the new fall-winter collection and receive a free pair of sunglasses with purchase of a full-price hat.
Billy Reid
54 Bond Street, (212) 598 9355
Chandeliers and deer heads hang from the walls of this southern-chic boutique, so expect this shindig to exude down-home charm. From 6 p.m. to 11 p.m. there’ll be spicy Mexicue tacos and Dogfish Head beer as well as a musical performance by Americana singer-songwriter Ryan Bingham.
Duo
337 East 9th Street, (212) 777-7044
Sip on some complimentary Prosecco and mingle with designers as you browse the new fall collections of Duo’s locally made clothing and accessories. From 6 p.m. to 11 p.m. there will be hourly giveaways as well as an exclusive gift with purchase of Lurk perfume oils.
Eva New York
355A Bowery, (212) 925-3890
Nothing perfects an outfit like a sexy red pout. So join Eva New York from 6 p.m. till 9 p.m. for the launch of Helmut Red, a limited-edition lipstick that’s a collaboration between the lipstick queen, Poppy King, House of Exposure, and Jenny Shimizu, who knows a thing or two about famous pouts, having locked lips with Angelina Jolie.
Oak
28 Bond Street, (212) 677-1293
Oak, the cutting edge of New York cool, knows how to throw a party, with D.J.s Dave P. and Pjotr spinning from 7 p.m. to 11 p.m. and free Svedka vodka and Stella. Store-wide inventory will be 15 percent off and a Cheap Monday pop-up shop will give away custom tees.
Patricia Field
306 Bowery, (212) 966-4066
See the latest creations at Patricia Field’s new boutique with a sure-to-be-fierce trunk show from 6 p.m. till 11 p.m. Party with Ms. Field of “Sex and the City” fame and other celebrity designers during a performance by rapper Dai Burger. The Okadaman Food Truck will serve up Japanese food.
Rogan
330 Bowery, (646) 827-7567
The minimalist New York label, Rogan, is celebrating its 10th anniversary with limited-edition hand-screened t-shirts. Beer, wine and coconut water will be served from 6 p.m. till 11 p.m. and customers who check in on Facebook will receive 10 percent off sale items.
