Maybe you noticed that red-and-white truck blaring music at Astor Place today? Uniqlo launched its “UT 2013” campaign this week and its “truckshop” made a pit stop in the East Village.
The truck houses the brand’s limited-edition spring “collab” t-shirts, and a changing area where customers can try on the goods. This season’s hot seller for men? $19.90 tee-shirts featuring the work of Jean-Michel Basquiat, who of course once had a studio over on Great Jones Street.
The truck will be at Gansevoort Plaza every Saturday in April, with musical guests and DJs performing on the roof.