Roni JacobsonEarlier this week, Patagonia Surf was cleared for a permit to install a 19-square-foot sign displaying its trademark fish-and-trident logo on the former home of CBGB Gallery.
Will it be as iconic as the CBs awning, or will it be a fish out of water?
We went fishing for information and a representative for the surfwear brand told us the store’s opening at 313 Bowery had been delayed due to Hurricane Sandy and various construction issues. No opening date was available.
Though the construction permit application calls for an illuminated sign and puts the cost of installation at $3,750, this won’t be a flashy fish: the project’s architect says the sign will be made of oxidized steel and backlit, so as to emit a warm glow.
