Melvin Felix Chef Paul Gerard before the opening of
Exchange Alley.

Even during Fashion Week, the sight of chauffeurs idling just a half-block from Avenue A is an unexpected one. But when Exchange Alley opened last month, chef-owner Paul Gerard said he wanted it to be “a place for creatives to exchange ideas,” and that’s what it was last night, as actor Josh Hartnett, director Paul Haggis, and other bold-face types mingled at a dinner party for Vs. Magazine, hosted by Liv Tyler.

At a back table, supermodel and avid photographer Helena Christensen sat across from nightlife impresario Nur Khan and Michael Stipe of REM, who wore a serious pair of horned-rims.

Ms. Christensen, a West Village resident, said she wanted to make it over to the east side more often. “I love the West Village because it reminds me of European villages, but the East Village is so gritty and so real and so New York,” she told The Local.

East Ninth Street is one of her favorites, thanks to the “little specialty stores,” she said. “My favorite designer is anything vintage,” she explained, citing John Derian’s furniture store and “this Polish woman who had all these beautiful gowns from the ’20s and ’30s.”

So what’s next for Exchange Alley? Mr. Gerard said he was looking forward to launching brunch in a couple of weeks.