Audacious Ads: Heineken Flashes Avenue A, Protein Bar Goes Nuts On Bowery

photo(354)Daniel Maurer

The shuttered East Village Farm, which has lately served as a pseudo homeless shelter, has now turned into an animated billboard. Last night around 11 p.m., The Local shot this video of a huge Heineken ad being projected onto the old theater space on Avenue A, above the former grocery store.

And this afternoon another audacious ad went up above B Bar, as you can see at right. The hand-painted signs of the old Bowery look all the more quaint by comparison.