Melvin Felix Kerry Bright in what will be his new showroom.

When Kerry Bright designed and built custom audio and video systems in the basement of 205 Avenue A, passersby would note the name of his company – Bright Home Theater – and buzz to ask about improv shows or to try to drop off their acting resumes. He’s hoping to clear up that confusion by opening a proper showroom across the street, under the name Bright Audio.

After working as a general contractor specializing in home theaters for about 15 years, Mr. Bright spent eight years at 205 Avenue A, showing products by appointment only. He signed a 10-year lease across the street at 202 Avenue A, previously the studio of artist M. Henry Jones, and moved out of his old digs last week. His current clients, he said, range from do-it-yourself audiophiles in search of components to “very, very wealthy people,” including a couple of celebrities he couldn’t name. One of the high-end speakers featured on BHT’s website retails for $13,995 per pair.

The new showroom, set to open in four to five weeks, will display high-end audio systems as well as gadgets that control anything from speakers to projection screens and shades. The store’s eight employees will continue to provide installation services ranging “from hanging a TV on a wall to creating a custom home theater,” said Radek Nesnidal, an employee.

Mr. Bright hoped his store would be a citywide destination. “When it’s something as specialized as this,” he said, “people travel for it.” He thought Avenue A would soon lure more “creative-style stores” like Obscura, as opposed to the bars, restaurants, and delis that currently dot the avenue.

“I think it’s going to be a popular place for stores to land,” he said.

This post has been revised to reflect the following correction:

Correction: June 21, 2012

An earlier version of this post transposed the old and new addresses of Bright Audio. It is moving from 205 Avenue A to 202 Avenue A, not vice versa.